Oranga is a digital wellness platform that optimizes mental wellbeing through personalized self-guided routines, providing early-stage professionals the confidence and consistency to mitigate burnout.
Check out the live demos! Here are the links:
- Live web application
- Pitch deck (~60 slides)
- Pitch video (~ 2 min.)
- Figma file
- GitHub repo
While the market is seeing increasing growth in WellTech solutions and applications, there is a currently a perceptual barrier and supply-demand mismatch for proactive wellness solutions.
The scope of the desired target segment is early-stage young professionals, as data sources and secondary studies validated the severity of the mental wellness problem.
After conducting UX interviews, surveys, and focus groups (n = 30), there was no consistent pattern or prevailing techniques used by in sample size. I analyzed the results and observed three key pain points that were poorly addressed in current wellness options: lack of personalization, difficulty in engagement, and insufficient accountability.
Layering in the six elements of burnout model from UC Berkeley, the stage was set to solve for one primary objective: to create a highly personalized and self-driven web platform that integrates mental wellness into proactive, consistent self-care actions.
Oranga (Maori word for "wellness") combines self-reflective exercises to diagnose one's mental state through the lens of potential burnout, and translates these insights into personalized routines and a dashboarding tool to optimize consistent tracking.
The solution was developed over the span of 4 weeks, with the bulk of time spent battle testing the design and UX, usability testing with future customers, and committing only the onboarding process to production-level code.
With the design process as the lengthiest step, I leaned in to support the product designer with building out the information architecture, iterating through wireframes, and coordinating feedback with initial users.
The main result was three-fold: validation that the product concept is impactful, fully-deployed web app prototype with high-fidelity designs, and personal learnings all around.
While other novel solutions were considered such as the building a self-care visualization tool (the "Strava for mental fitness") or a new-age wellness journal / self-therapist (the "Soundcloud for mental wellness"), the technical feasibility scoping driven by my full-stack SWE revealed many complexities with those models.
Setting up the backend infrastructure was the key initial priority as the frontend designs and user flows were being fleshed out. While there was interest in building with a more rigorous backend stack, such as with Python/Django/Flask/PostgreSQL, a 2-week timeline and only having one engineer constrained the choice here. Firebase was chosen as the effective BaaS for this solution, which offered GAuth capabilities and sufficient data storage.
The frontend interface was built using React, and I helped groom and manage the backlog as feature prioritization became critical at the later stages of this project.
The Wellness technology industry is an impactful, but very challenging space to navigate and build for. While my team and I were only able to carve out a small piece of the mindfulness puzzle, it showed that there will always be a constant demand for ways to optimize one's health and wellbeing.
Elements of Oranga's model can be found in other successful wellness applications, but the ultimate goal is to democratize privileged wellness practices for humankind and enable more mindful decision-making among all groups.
Version one of Oranga may seem barren, with only the onboarding process and first look at the dashboard functionality, but there is an ambitious vision behind the product, as seen in the roadmap.
Personal next steps:
1. Build out the platform to "functional" steady state, and get further validation through a Product Hunt launch
2. Enlist the support of more engineering talent to help bring the concept to life even more
3. Share with other professionals to normalize the conversation about normalizing mental health